Award-winning, commercially minded and hands-on creative director, Razvan has become a creative partner for Wings (the UK based creative leadership lab) having returned to London after a three-year contract as Chief Creative Officer for McCann Worldgroup Prague.
Known for leading creative turnarounds; guilty of several creative premiers of his agencies: the first Cannes Lions, the first golds at the International Golden Drum Festival, the first Epica Awards, the first admissions in the prestigious Luerzer’s Archive and the first Intercontinental Advertising Cup.
Strong business acumen, with a proven first-rate record of new business wins in all his agencies; trusted partner for CMOs and brand leaders; motivated, engaging and inspiring team leader.
Far from being a traditional adman, he coordinates digital mavericks as well. His general work approach is integrated, with digital at core.
He graduated the Law School but didn’t pursue a lawyer career (in spite of his parents’ despair). Over 20 years now, he passionately pleads for brands such as: Bata, Coca-Cola, ING, Mastercard, L’Oreal, Porsche or Vodafone – to name just a few of the recent ones.
All the nights spent in the name of brands paid off and he can mention awards won at: AdPrint Festival, AD’OR, AD Stars, Cresta, Epica, Effie, Eurobest, Golden Hammer, Golden Drum, IMC European Awards, The Intercontinental Advertising Cup, London International Awards, New York Festivals and Cannes Lions.
Razvan sat in the juries of ADC Europe, Ad Stars, Cannes Young Lions, Golden Drum, IAB Mixx, Eurobest and New York Festivals, as well as a host of local award shows.
Specialties: creative direction, creative breakthrough and development, integrated communication strategy, digital campaigns, PR & experiential, creative writing, branding, managing creative talent.
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