Award-winning, commercially minded and hands-on creative director, Razvan has returned to London (settled status granted & all) after a three-year contract as Chief Creative Officer for McCann Worldgroup in Prague.
He is known for successfully creating and managing global campaigns for brands such as Bata, Coca-Cola, Nissan, Porsche or Renault. Also, for leading creative turnarounds, resulting in several ‘firsts’ across the agencies he’s worked for – such as winning Cannes Lions, D&AD, Eurobest, Epica, Golden Drum or Grand Effie awards, have the work published by the prestigious Lürzer’s Archive or win the Intercontinental Advertising Cup.
Strong business acumen, with a proven first-rate record of new business wins in all his agencies; trusted partner for CMOs and brand leaders; motivated, engaging and inspiring team leader.
Far from being a traditional adman, Razvan coordinates digital mavericks as well. His general work approach is integrated, with digital and earned at core.
He graduated the Law School but didn’t pursue a lawyer career (in spite of his parents’ despair). Over 20 years now, he passionately pleads for brands such as: Bata, Coca-Cola, ING Bank, Mastercard, L’Oreal, Porsche, Renault or Vodafone – to name just a few of the recent ones.
All the nights spent in the name of brands paid off and he can mention awards won at: AD’OR, AdPrint Festival, AD Stars Asia, Cresta, D&AD, Effie, Epica, Eurobest, Golden Drum, Golden Hammer, European IMC Awards, The Intercontinental Advertising Cup, London International Awards, New York Festivals and Cannes Lions. As a consequence, he’s often invited to be part of the jury for top international and local creative competitions or a speaker.
Also enthusiastic sommelier (Court of Master Sommeliers certificate) and wine specialist (WSET level 3).
Specialties: creative direction, creative breakthrough and development, design thinking, integrated communication strategy, digital campaigns, PR, experiential, creative writing, branding, managing creative talent, wine pairing consultancy.
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